THE EFFECT OF VIVID ATTRIBUTES ON THE EVALUATION OF ALTERNATIVES - THE ROLE OF DIFFERENTIAL ATTENTION AND COGNITIVE ELABORATION

被引：130

作者：

MCGILL, AL ^{[1
]}

ANAND, P ^{[1
]}

机构：

[1] COLUMBIA UNIV,GRAD SCH BUSINESS,NEW YORK,NY 10027

来源：

JOURNAL OF CONSUMER RESEARCH | 1989年 / 16卷 / 02期

关键词：

D O I：

10.1086/209207

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

收藏

页码：188 / 196

页数：9

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