ASSESSING ATTRIBUTE SIGNIFICANCE IN CONJOINT-ANALYSIS - NONPARAMETRIC-TESTS AND EMPIRICAL VALIDATION

被引：7

作者：

KOHLI, R

机构：

来源：

JOURNAL OF MARKETING RESEARCH | 1988年 / 25卷 / 02期

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D O I：

10.2307/3172644

中图分类号：

F [经济];

学科分类号：

02 ;

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页码：123 / 133

页数：11

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