TOWARDS A THEORY OF COOPERATIVE ADVERTISING

被引:3
作者
LEVAY, C
机构
关键词
D O I
10.1111/j.1477-9552.1981.tb01543.x
中图分类号
F3 [农业经济];
学科分类号
0202 ; 020205 ; 1203 ;
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页码:71 / 75
页数:5
相关论文
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