ISSUES AND ADVANCES IN SEGMENTATION RESEARCH

[51] Morrison D. G, 1973, MANAGE SCI, V19, P1213

[52] Newell A., 1972, BEHAVIORAL MODELS MA

[53] CONSUMER PREFERENCE APPROACH TO PLANNING OF RURAL PRIMARY HEALTH-CARE FACILITIES [J]. OPERATIONS RESEARCH, 1976, 24 (05) : 991 - 1025

[54] MARKET STRUCTURING BY SEQUENTIAL CLUSTER ANALYSIS [J]. JOURNAL OF BUSINESS RESEARCH, 1974, 2 (03) : 249 - 264

[55] REYNOLDS WH, 1965, HARVARD BUS REV, V43, P107

[56] ROBERTSON TS, 1971, INNOVATIVE BEHAVIOR

[57] Rogers E.M., 1971, CROSS CULT APPROACH

[58] A GENERALIZED SOLUTION OF ORTHOGONAL PROCRUSTE PROBLEM [J]. PSYCHOMETRIKA, 1966, 31 (01) : 1 - 1

[59] SHOCKER AD, 1977, J MARKETING RES, V14, P101

[60] PRODUCT DIFFERENTIATION AND MARKET-SEGMENTATION AS ALTERNATIVE MARKETING STRATEGIES [J]. JOURNAL OF MARKETING, 1956, 21 (01) : 3 - 8

[51] Morrison D. G, 1973, MANAGE SCI, V19, P1213

[52] Newell A., 1972, BEHAVIORAL MODELS MA

[53] CONSUMER PREFERENCE APPROACH TO PLANNING OF RURAL PRIMARY HEALTH-CARE FACILITIES [J]. OPERATIONS RESEARCH, 1976, 24 (05) : 991 - 1025

[54] MARKET STRUCTURING BY SEQUENTIAL CLUSTER ANALYSIS [J]. JOURNAL OF BUSINESS RESEARCH, 1974, 2 (03) : 249 - 264

[55] REYNOLDS WH, 1965, HARVARD BUS REV, V43, P107

[56] ROBERTSON TS, 1971, INNOVATIVE BEHAVIOR

[57] Rogers E.M., 1971, CROSS CULT APPROACH

[58] A GENERALIZED SOLUTION OF ORTHOGONAL PROCRUSTE PROBLEM [J]. PSYCHOMETRIKA, 1966, 31 (01) : 1 - 1

[59] SHOCKER AD, 1977, J MARKETING RES, V14, P101

[60] PRODUCT DIFFERENTIATION AND MARKET-SEGMENTATION AS ALTERNATIVE MARKETING STRATEGIES [J]. JOURNAL OF MARKETING, 1956, 21 (01) : 3 - 8