MODELS OF NEW PRODUCT DIFFUSION THROUGH ADVERTISING AND WORD-OF-MOUTH

被引：173

作者：

DODSON, JA ^{[1
]}

MULLER, E ^{[1
]}

机构：

[1] UNIV PENN,PHILADELPHIA,PA 19174

来源：

关键词：

D O I：

10.1287/mnsc.24.15.1568

中图分类号：

C93 [管理学];

学科分类号：

12 ; 1201 ; 1202 ; 120202 ;

摘要：

引用

页码：1568 / 1578

页数：11

共 23 条

[1]

Bailey N. T., 1957, MATH THEORY EPIDEMIC

[2]

Bartlett M, 1960, STOCHASTIC POPULATIO

[3] NEW PRODUCT GROWTH FOR MODEL CONSUMER DURABLES [J].

BASS, FM .

MANAGEMENT SCIENCE SERIES A-THEORY, 1969, 15 (05) :215-227

[4] SOME PROBLEMS IN USING DIFFUSION MODELS FOR NEW PRODUCTS [J].

BERNHARD.I ;

MACKENZI.KD .

MANAGEMENT SCIENCE SERIES B-APPLICATION, 1972, 19 (02) :187-200

[5]

DODSON AJ, 1976, 182 NW U CTR MATH ST

[6]

FOURT L.A., 1960, J MARKETING, V26

GLAISTER, S .

[8]

GOULD JP, 1970, MICROECONOMIC F EMPL

[9] EMPIRICAL-ANALYSIS OF OPTIMAL ADVERTISING POLICY [J].

HORSKY, D .

[10]

LAVIDGE RJ, 1961, J MARKETING, V25