EFFECT ON MAIL SURVEY RETURN RATES OF INCLUDING QUESTIONNAIRES WITH FOLLOW-UP LETTERS

被引:8
作者
FUTRELL, CM
LAMB, CW
机构
关键词
D O I
10.2466/pms.1981.52.1.11
中图分类号
B84 [心理学];
学科分类号
04 ; 0402 ;
摘要
引用
收藏
页码:11 / 15
页数:5
相关论文
共 6 条
[1]  
BARR AJ, 1979, USERS GUIDE SAS
[2]  
ERODOS PL, 1970, PROFESSIONAL MAIL SU
[3]   EFFICACY OF A 3RD REQUEST LETTER IN MAIL SURVEYS OF PROFESSIONALS [J].
GOULET, WM .
JOURNAL OF MARKETING RESEARCH, 1977, 14 (01) :112-114
[4]   MAIL SURVEYS AND RESPONSE RATES - LITERATURE REVIEW [J].
KANUK, L ;
BERENSON, C .
JOURNAL OF MARKETING RESEARCH, 1975, 12 (04) :440-453
[5]   STIMULATING RESPONSES TO MAILED QUESTIONNAIRES - REVIEW [J].
LINSKY, AS .
PUBLIC OPINION QUARTERLY, 1975, 39 (01) :82-101
[6]   POSTCARD REMINDERS VERSUS REPLACEMENT QUESTIONNAIRES AND MAIL SURVEY RESPONSE RATES FROM A PROFESSIONAL POPULATION [J].
VONRIESEN, RD .
JOURNAL OF BUSINESS RESEARCH, 1979, 7 (01) :1-7