MAIL SURVEYS AND RESPONSE RATES - LITERATURE REVIEW

被引：569

作者：

KANUK, L ^{[1
]}

BERENSON, C ^{[1
]}

机构：

[1] CITY UNIV NEW YORK, BARUCH COLL, NEW YORK, NY 10010 USA

来源：

JOURNAL OF MARKETING RESEARCH | 1975年 / 12卷 / 04期

关键词：

D O I：

10.2307/3151093

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：440 / 453

页数：14

共 86 条

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[10]

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