THEORY OF CHANNEL CONTROL - REVISITED

被引：31

作者：

ELANSARY, AI ^{[1
]}

ROBICHEAUX, RA ^{[1
]}

机构：

[1] LOUISIANA STATE UNIV, DEPT MKT, BATON ROUGE, LA 70803 USA

来源：

JOURNAL OF MARKETING | 1974年 / 38卷 / 01期

关键词：

D O I：

10.2307/1250160

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：2 / 7

页数：6

共 16 条

[1]

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[2]

BARTELS R, 1971, MARKETING THEORY MET, pCH2

[3]

BARTELS R, 1971, MARKETING THEORY MET, pCH1

[4] THEORY OF CHANNEL CONTROL [J].

BUCKLIN, LP .

JOURNAL OF MARKETING, 1973, 37 (01) :39-47

[5]

BUCKLIN LP, 1968, MARKETING NEW SCIENC

[6] POWER MEASUREMENT IN DISTRIBUTION CHANNEL [J].

ELANSARY, AI ;

STERN, LW .

JOURNAL OF MARKETING RESEARCH, 1972, 9 (01) :47-52

[7] POWER-DEPENDENCE RELATIONS [J].

EMERSON, RM .

AMERICAN SOCIOLOGICAL REVIEW, 1962, 27 (01) :31-41

[8] TYPES OF POWER AND STATUS [J].

Goldhamer, Herbert ;

Shils, Edward A. .

AMERICAN JOURNAL OF SOCIOLOGY, 1939, 45 (02) :171-182

[9] MORPHOLOGY OF THEORY AND GENERAL THEORY OF MARKETING [J].

HUNT, SD .

JOURNAL OF MARKETING, 1971, 35 (02) :65-68

[10] MARKETING CHANNEL - WHO SHOULD LEAD THIS EXTRA-CORPORATE ORGANIZATION [J].

LITTLE, RW .

JOURNAL OF MARKETING, 1970, 34 (01) :31-38

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