DETECTING AND CORRECTING DECEPTIVE ADVERTISING

被引：22

作者：

ARMSTRONG, GM

GUROL, MN

RUSS, FA

机构：

[1] UNIV N CAROLINA, CHAPEL HILL, NC 27514 USA

[2] UNIV BALTIMORE, BALTIMORE, MD USA

来源：

关键词：

D O I：

10.1086/208765

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：237 / 246

页数：10

共 45 条

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[22]

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[23]

Hulbert James, 1973, ADVERTISING PUBLIC I

[24]

HUNT HK, 1972, THESIS NW U

[25]

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[26] FDA APPROACH TO DEFINING MISLEADING ADVERTISING [J].

JACOBY, J ;

SMALL, C .

[27]

JONES MG, 1971, 2ND P ANN C ASS CONS, P1

[28]

Kassarjian HH, 1975, ADV CONSUM RES, V2, P631

[29]

KING AL, 1974, 1974 P SO MARK ASS C

[30]

Kirk R, 2014, EXPT DESIGN PROCEDUR, DOI [10.4135/9781483384733, DOI 10.4135/9781483384733]