RELATIONSHIP MANAGEMENT - MANAGING THE SELLING AND THE BUYING INTERFACE

被引：39

作者：

SPEKMAN, RE

JOHNSTON, WJ

机构：

来源：

关键词：

D O I：

10.1016/0148-2963(86)90012-3

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：519 / 531

页数：13

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[6] INDUSTRIAL MARKETING - ORGANIZATIONAL PROBLEM [J].

HAKANSSON, H ;

OSTBERG, C .

[7]

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[8]

HUTT MD, 1985, J PERSONAL SELLING S, V5, P33

ISENBERG, DJ .

ORGANIZATIONAL BEHAVIOR AND HUMAN PERFORMANCE, 1981, 27 (01) :119-134

[10]

JACKSON B, 1985, HARVARD BUS REV, V6, P120