RELATIONSHIP MANAGEMENT - MANAGING THE SELLING AND THE BUYING INTERFACE

被引：39

作者：

SPEKMAN, RE

JOHNSTON, WJ

机构：

来源：

关键词：

D O I：

10.1016/0148-2963(86)90012-3

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：519 / 531

页数：13

共 28 条

[11]

Johnston W. J., 1981, PATTERNS IND BUYING

[12]

JOHNSTON WJ, 1982, J BUS RES, V10, P133, DOI 10.1016/0148-2963(82)90022-4

[13] THE BUYING CENTER - STRUCTURE AND INTERACTION PATTERNS [J].

JOHNSTON, WJ ;

BONOMA, TV .

[14]

LAWRENCE PR, 1967, ORG THEIR ENV

[15]

Levitt T., 1986, MARKETING IMAGINATIO

[16]

MCCANN JE, 1981, HDB ORG DESIGN, V2, P60

[17]

MCQUISTON D, 1984, 1984 P AMA WINT ED C

MORE, RA .

MORIARTY, RT ;

SPEKMAN, RE .

[20]

MORIARTY RT, 1986, J BUS RES, V14, P463