PRODUCT MANAGEMENT ON TRIAL

被引：19

作者：

HISE, RT ^{[1
]}

KELLY, JP ^{[1
]}

机构：

[1] BRIGHAM YOUNG UNIV, SALT LAKE CITY, UT USA

来源：

关键词：

D O I：

10.2307/1250082

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：28 / 33

页数：6

共 14 条

[1] KEYS TO SUCCESSFUL PRODUCT PLANNING [J].

AMES, BC .

[2] CHANGING-ROLE OF PRODUCT MANAGER IN CONSUMER GOODS COMPANIES [J].

BUELL, VP .

[3]

CLEWETT RM, 1975, HARVARD BUS REV, V53, P65

[4]

DIETZ S, 1973, HARVARD BUS REV, V51, P127

[5] PRODUCT MANAGER AS AN INFLUENCE AGENT [J].

GEMMILL, GR ;

WILEMON, DL .

[6]

LUCAS DB, 1972, J ADVERTISING RES, V12, P41

[7] INTERFACES OF A PRODUCT MANAGER [J].

LUCK, DJ .

[8]

LUCK DJ, 1965, HARVARD BUS REV, V43, P143

[9]

OSK R, 1966, SALES MANAGE, V96, P33

[10]

WILKINSON JD, 1968, MANAGEMENT SERVICES, V5, P17