CONSUMER INITIAL PROCESSING IN A DIFFICULT MEDIA ENVIRONMENT

[1] *AM ASS ADV AG, 1972, TEL CLUTT

[2] AXELROD JN, 1968, J ADVERTISING RES, V8, P3

[3] ISSUES IN DESIGNING CONSUMER INFORMATION ENVIRONMENTS [J]. JOURNAL OF CONSUMER RESEARCH, 1975, 2 (03) : 169 - 177

[4] BETTMAN JR, 1974, CONSUMER INFORMATION

[5] *BURK MARK RES INC, 1972, 18TH ADV RES F C

[6] PREDICTION OF NEW PRODUCT PERFORMANCE - ANALYTICAL APPROACH [J]. JOURNAL OF MARKETING RESEARCH, 1969, 6 (04) : 414 - 420

[7] DIMENSIONS OF MARITAL ROLES IN CONSUMER DECISION MAKING [J]. JOURNAL OF MARKETING RESEARCH, 1970, 7 (02) : 168 - 177

[8] Ebbinghaus H. E., 1902, GRUNDZUGE PSYCHOLOGI

[9] ENGEL JF, 1968, CONSUMER BEHAVIOR

[10] HUSBAND-WIFE INFLUENCE IN FAMILY PURCHASING BEHAVIOR [J]. JOURNAL OF CONSUMER RESEARCH, 1974, 1 (01) : 43 - 50

[1] *AM ASS ADV AG, 1972, TEL CLUTT

[2] AXELROD JN, 1968, J ADVERTISING RES, V8, P3

[3] ISSUES IN DESIGNING CONSUMER INFORMATION ENVIRONMENTS [J]. JOURNAL OF CONSUMER RESEARCH, 1975, 2 (03) : 169 - 177

[4] BETTMAN JR, 1974, CONSUMER INFORMATION

[5] *BURK MARK RES INC, 1972, 18TH ADV RES F C

[6] PREDICTION OF NEW PRODUCT PERFORMANCE - ANALYTICAL APPROACH [J]. JOURNAL OF MARKETING RESEARCH, 1969, 6 (04) : 414 - 420

[7] DIMENSIONS OF MARITAL ROLES IN CONSUMER DECISION MAKING [J]. JOURNAL OF MARKETING RESEARCH, 1970, 7 (02) : 168 - 177

[8] Ebbinghaus H. E., 1902, GRUNDZUGE PSYCHOLOGI

[9] ENGEL JF, 1968, CONSUMER BEHAVIOR

[10] HUSBAND-WIFE INFLUENCE IN FAMILY PURCHASING BEHAVIOR [J]. JOURNAL OF CONSUMER RESEARCH, 1974, 1 (01) : 43 - 50