CONSUMER INITIAL PROCESSING IN A DIFFICULT MEDIA ENVIRONMENT

[11] Greenwald A.G., 1968, PSYCHOL FDN ATTITUDE, V1968, P147, DOI DOI 10.1016/B978-1-4832-3071-9.50012-X

[12] HOWARD JA, 1969, THEORY BUYER BEHAVIO

[13] BRAND CHOICE BEHAVIOR AS A FUNCTION OF INFORMATION LOAD - REPLICATION AND EXTENSION [J]. JOURNAL OF CONSUMER RESEARCH, 1974, 1 (01) : 33 - 42

[14] JACOBY J, 1974, ADVERTISING PUBLIC I

[15] THE IMPACT OF TELEVISION ADVERTISING - LEARNING WITHOUT INVOLVEMENT [J]. PUBLIC OPINION QUARTERLY, 1965, 29 (03) : 349 - 356

[16] MEASUREMENT OF ADVERTISING INVOLVEMENT [J]. PUBLIC OPINION QUARTERLY, 1966, 30 (04) : 583 - 596

[17] MCGUIRE WJ, 1969, BEHAVIOR MANAGEMENT

[18] *NAT ASS BROADC, 1978, TEL COD

[19] Nicosia F. M., 1966, CONSUMER DECISION PR

[20] ORNSTEIN RE, 1968, THESIS STANFORD U

[11] Greenwald A.G., 1968, PSYCHOL FDN ATTITUDE, V1968, P147, DOI DOI 10.1016/B978-1-4832-3071-9.50012-X

[12] HOWARD JA, 1969, THEORY BUYER BEHAVIO

[13] BRAND CHOICE BEHAVIOR AS A FUNCTION OF INFORMATION LOAD - REPLICATION AND EXTENSION [J]. JOURNAL OF CONSUMER RESEARCH, 1974, 1 (01) : 33 - 42

[14] JACOBY J, 1974, ADVERTISING PUBLIC I

[15] THE IMPACT OF TELEVISION ADVERTISING - LEARNING WITHOUT INVOLVEMENT [J]. PUBLIC OPINION QUARTERLY, 1965, 29 (03) : 349 - 356

[16] MEASUREMENT OF ADVERTISING INVOLVEMENT [J]. PUBLIC OPINION QUARTERLY, 1966, 30 (04) : 583 - 596

[17] MCGUIRE WJ, 1969, BEHAVIOR MANAGEMENT

[18] *NAT ASS BROADC, 1978, TEL COD

[19] Nicosia F. M., 1966, CONSUMER DECISION PR

[20] ORNSTEIN RE, 1968, THESIS STANFORD U