CHANGING COMPETITIVE DYNAMICS IN NETWORK INDUSTRIES - AN EXPLORATION OF SUN MICROSYSTEMS OPEN SYSTEMS STRATEGY

被引：205

作者：

GARUD, R

KUMARASWAMY, A

机构：

[1] Leonard N. Stern School of Business, New York University, New York, New York

来源：

STRATEGIC MANAGEMENT JOURNAL | 1993年 / 14卷 / 05期

关键词：

NETWORK EXTERNALITIES; OPEN SYSTEMS; ECONOMIES OF SUBSTITUTION; COMPUTER INDUSTRY;

D O I：

10.1002/smj.4250140504

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

An integral part of competition is to deny rivals access to proprietary technical knowledge. Yet, Sun Microsystems provides rivals easy access to its technical knowledge and encourages them to enter its workstation market. This paper employs theoretical insights on technological systems and network externalities to understand Sun's open systems strategy. The paper also explores the changing nature of competition in network industries-industries characterized by network externalities and built around technological systems.

引用

页码：351 / 369

页数：19

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