A SURVEY OF MAJOR APPROACHES FOR ACCELERATING NEW PRODUCT DEVELOPMENT

被引：190

作者：

MILLSON, MR ^{[1
]}

RAJ, SP ^{[1
]}

WILEMON, D ^{[1
]}

机构：

[1] SYRACUSE UNIV,SCH MANAGEMENT,INNOVAT MANAGEMENT PROGRAM,SYRACUSE,NY 13244

来源：

JOURNAL OF PRODUCT INNOVATION MANAGEMENT | 1992年 / 9卷 / 01期

关键词：

D O I：

10.1016/0737-6782(92)90061-G

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

Product life-cycles are becoming shorter, leading firms to reduce the time to bring new products to market. Being early can provide a significant competitive advantage, making the acceleration of new product development (NPD) an important area for research and inquiry. Based on their review of a wide range of literatures in business strategy, marketing, new product development, manufacturing and organization management, Murray Millson, S. P. Raj and David Wilemon report a general set of techniques for reducing the developmental cycle time for new products. The article develops a hierarchy of available NPD acceleration approaches and discusses potential benefits, limitations and significant challenges to successful implementation.

引用

页码：53 / 69

页数：17

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