COMPREHENSION OF PRAGMATIC IMPLICATIONS IN ADVERTISING

被引：63

作者：

HARRIS, RJ ^{[1
]}

机构：

[1] KANSAS STATE UNIV,DEPT PSYCHOL,MANHATTAN,KS 66506

来源：

关键词：

D O I：

10.1037/0021-9010.62.5.603

中图分类号：

B849 [应用心理学];

学科分类号：

040203 ;

摘要：

引用

页码：603 / 608

页数：6

共 17 条

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[2]

BREWER W, IN PRESS

BREWER, WF ;

LICHTENSTEIN, EH .

[4]

BRUNO KJ, 1977, THESIS KANSAS STATE

CLARK, HH .

JOURNAL OF VERBAL LEARNING AND VERBAL BEHAVIOR, 1973, 12 (04) :335-359

[6] DECEPTION IN ADVERTISING - CONCEPTUAL APPROACH [J].

GARDNER, DM .

[7]

GARFINKEL A, IN PRESS

[8]

GARFINKEL A, 4TH P ANN C NEW WAYS

[9]

GELLHORN E, 1969, KANS LAW REV, V17, P559

HARRIS, RJ .

JOURNAL OF VERBAL LEARNING AND VERBAL BEHAVIOR, 1974, 13 (06) :626-637