DECEPTION IN ADVERTISING - CONCEPTUAL APPROACH

被引：108

作者：

GARDNER, DM ^{[1
]}

机构：

[1] UNIV ILLINOIS,URBANA,IL 61801

来源：

关键词：

D O I：

10.2307/1250801

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：40 / 46

页数：7

共 12 条

[1]

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[2] CONCEPT OF UNFAIRNESS AS IT RELATES TO ADVERTISING LEGISLATION [J].

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DYER, RF ;

KUEHL, PG .

[4]

Fishbein M., 1967, READINGS ATTITUDE TH, P389, DOI [10.1007/978-3-642-51565-1_25, DOI 10.1007/978-3-642-51565-1_25]

[5] FOOD LABELING REGULATIONS - EFFORTS TOWARD FULL DISCLOSURE [J].

FRENCH, WA ;

BARKSDAL.HC .

[6]

GARDNER DM, 1973, 44 ANN M EAST PSYCH

[7]

HAEFNER JE, 1972, THESIS U MINNESOTA

[8]

HUNT HK, 1973, J ADVERTISING RES, V13, P15

MEEHL, PE .

[10] COGNITIVE STRUCTURE AND ATTITUDINAL AFFECT [J].

ROSENBERG, MJ .

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