TIME CUE AND TIME PERCEPTION EFFECT ON RESPONSE TO MAIL SURVEYS

被引：24

作者：

HORNIK, J

机构：

来源：

JOURNAL OF MARKETING RESEARCH | 1981年 / 18卷 / 02期

关键词：

D O I：

10.2307/3150959

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：243 / 248

页数：6

共 24 条

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[4]

CANNELL CF, 1977, PHS1000 PUBL 2

[5] QUESTIONNAIRE RESPONSE RATE - METHODOLOGICAL ANALYSIS [J].

CHAMPION, DJ ;

SEAR, AM .

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[6] RESPONSE RATES AND PERCEIVED QUESTIONNAIRE LENGTH IN MAIL SURVEYS [J].

CHILDERS, TL ;

FERRELL, OC .

JOURNAL OF MARKETING RESEARCH, 1979, 16 (03) :429-431

[7]

Cottle TJ, 1976, PERCEIVING TIME PSYC

[8] ATTITUDES OF MARKETING EXECUTIVES TOWARD ETHICS IN MARKETING RESEARCH [J].

CRAWFORD, CM .

JOURNAL OF MARKETING, 1970, 34 (02) :46-52

[9]

DUNCAN J, 1979, J MANAGE, V5, P39

[10] MODIFICATIONS OF THE DORN-STOUFFER-TIBBITTS METHOD FOR TESTING THE SIGNIFICANCE OF COMPARISONS IN SOCIOLOGICAL DATA [J].

GOODMAN, LA .

AMERICAN JOURNAL OF SOCIOLOGY, 1961, 66 (04) :355-363

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