REFLECTIONS ON CONSUMER PREFERENCE FORMATION AND PIONEERING ADVANTAGE

被引：61

作者：

CARPENTER, GS ^{[1
]}

NAKAMOTO, K ^{[1
]}

机构：

[1] UNIV COLORADO,COLL BUSINESS & ADM,BOULDER,CO 80309

来源：

JOURNAL OF MARKETING RESEARCH | 1994年 / 31卷 / 04期

关键词：

D O I：

10.2307/3151884

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

The authors reflect on the research reported in their 1989 article that won the O'Dell award, the process of publishing that research, and the subsequent research that has grown out of it.

引用

页码：570 / 573

页数：4

共 16 条

[1]

Carpenter Gregory S., 1987, ADV CONSUM RES, V15, P275

[2] COMPETITIVE STRATEGIES FOR LATE ENTRY INTO A MARKET WITH A DOMINANT BRAND [J].

CARPENTER, GS ;

NAKAMOTO, K .

MANAGEMENT SCIENCE, 1990, 36 (10) :1268-1278

[3] MEANINGFUL BRANDS FROM MEANINGLESS DIFFERENTIATION - THE DEPENDENCE ON IRRELEVANT ATTRIBUTES [J].

CARPENTER, GS ;

GLAZER, R ;

NAKAMOTO, K .

JOURNAL OF MARKETING RESEARCH, 1994, 31 (03) :339-350

[4]

CARPENTER GS, 1987, ANN TELECOMMUN, V42, P699

[5] CONSUMER PREFERENCE FORMATION AND PIONEERING ADVANTAGE [J].

CARPENTER, GS ;

NAKAMOTO, K .

JOURNAL OF MARKETING RESEARCH, 1989, 26 (03) :285-298

[6]

CARPENTER GS, 1993, PIONEERING DISADVANT

[7]

CARPENTER GS, 1994, MARKET DRIVING STRAT

[8]

CARPENTER GS, 1994, IN PRESS MARKETING M

[9]

CARPENTER GS, 1994, COMPETITIVE STRATEGI

[10] PIONEER ADVANTAGE - MARKETING LOGIC OR MARKETING LEGEND [J].

GOLDER, PN ;

TELLIS, GJ .

JOURNAL OF MARKETING RESEARCH, 1993, 30 (02) :158-170

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