PERSONAL VALUES AND GIFT-GIVING BEHAVIORS - A STUDY ACROSS CULTURES

被引：84

作者：

BEATTY, SE

KAHLE, LR

HOMER, P

机构：

[1] UNIV OREGON,EUGENE,OR 97403

[2] UNIV TEXAS,AUSTIN,TX 78712

来源：

JOURNAL OF BUSINESS RESEARCH | 1991年 / 22卷 / 02期

关键词：

D O I：

10.1016/0148-2963(91)90049-4

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

The linkage between gift-giving behaviors and personal values was investigated in this study. Two hundred and forty students from the United States and 82 Oriental students were surveyed, utilizing the List of Values scale and two gift-giving scales (amount of gift giving and effort involved in gift selection). The two hypotheses assessed were confirmed: Individuals in active, social value segments reported higher levels of gift giving, as well as greater exertion of effort in gift selection, than did individuals in passive, nonsocial value segments. These relationships existed in both cultures studied (the United States and the Oriental culture). © 1991.

引用

页码：149 / 157

页数：9

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