SELLING TELEVISION TIME - AN OPTIMISATION PROBLEM

被引：5

作者：

BROWN, AR

机构：

[1] Thames Television Ltd., Television House, Kingsway

[2] Hill Ltd., London W1

来源：

COMPUTER JOURNAL | 1969年 / 12卷 / 03期

关键词：

D O I：

10.1093/comjnl/12.3.201

中图分类号：

TP3 [计算技术、计算机技术];

学科分类号：

0812 ;

摘要：

This paper presents the continuing effort by the author and his colleagues to solve a problem inherent in the selling activities of their Company. The problem is optimisation of spare capacity: in this case of saleable advertising time, but similar problems often arise in stockholding operations where the stock can be reduced by part of a whole item.The first solution, now superseded, is presented at length because of its interesting recursive programming technique. © 1969 The British Computer Society.

引用

页码：201 / &