CLUSTER ANALYTIC APPROACH TO MARKET RESPONSE FUNCTIONS

被引：11

作者：

SEXTON, DE ^{[1
]}

机构：

[1] COLUMBIA UNIV,GRAD SCH BUSINESS,NEW YORK,NY 10021

来源：

关键词：

D O I：

10.2307/3151004

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：109 / 114

页数：6

共 7 条

[1]

BECKWITH N, TEST EQUALITY BETWEE

[2] NUMERICAL TAXONOMY IN MARKETING ANALYSIS - REVIEW ARTICLE [J].

FRANK, RE ;

GREEN, PE .

[3]

FRANK RE, 1967, SALES PROMOTION ANAL

[4]

Johnston J., 1963, ECONOMETRIC METHODS, V(1st ed.)

[5]

SEXTON DE, 1971, J ADVERTISING RES, V11, P19

[6]

SEXTON DE, 1972, J BUS, V45, P29

SEXTON, DE .