ESTIMATING MARKETING POLICY EFFECTS ON SALES OF A FREQUENTLY PURCHASED PRODUCT

被引:14
作者
SEXTON, DE [1 ]
机构
[1] COLUMBIA UNIV,GRAD SCH BUSINESS,NEW YORK,NY
关键词
D O I
10.2307/3150292
中图分类号
F [经济];
学科分类号
02 ;
摘要
引用
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页码:338 / 347
页数:10
相关论文
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