ESTIMATING MARKETING POLICY EFFECTS ON SALES OF A FREQUENTLY PURCHASED PRODUCT

被引：14

作者：

SEXTON, DE ^{[1
]}

机构：

[1] COLUMBIA UNIV,GRAD SCH BUSINESS,NEW YORK,NY

来源：

关键词：

D O I：

10.2307/3150292

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：338 / 347

页数：10

共 52 条

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[8]

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[9]

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