VARIABLE-SUM GAME MODELS OF MARKETING PROBLEMS

被引：13

作者：

BALIGH, HH ^{[1
]}

RICHARTZ, LE ^{[1
]}

机构：

[1] UNIV ILLINOIS,GRAD SCH BUSINESS ADM,URBANA,IL

来源：

关键词：

D O I：

10.2307/3149363

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：173 / 183

页数：11

共 10 条

[1] FELLNER W, 1949, COMPETITION AMONG FE
[2] GAME-THEORY MODELS IN THE ALLOCATION OF ADVERTISING EXPENDITURES
FRIEDMAN, L
[J]. OPERATIONS RESEARCH, 1958, 6 (05) : 699 - 709
[3] Henderson J.M., 1958, MICROECONOMIC THEORY
[4] KUEHN AA, 1961, MATHEMATICAL MODELS
[5] Luce R., 1957, GAMES DECISIONS INTR
[6] MILLS HD, 1961, MATHEMATICAL MODELS
[7] SHAKUN MF, 1965, MANAGE SCI, V11, pB42
[8] A SIMPLE-MODEL FOR DETERMINING ADVERTISING APPROPRIATIONS
SIMON, JL
[J]. JOURNAL OF MARKETING RESEARCH, 1965, 2 (03) : 285 - 292
[9] STACKELBERG H, 1952, THEORY MARKET ECONOM
[10] [No title captured]