A SIMPLE-MODEL FOR DETERMINING ADVERTISING APPROPRIATIONS

[1] BAUMOL WJ, 1959, BUSINESS BEHAVIOR VA

[2] BECKNELL JC, 1963, J ADVERTISING RES, V3, P2

[3] BREMS H, 1951, PRODUCT EQUILIBRIUM, pCH12

[4] BROWN GH, 1961, 7TH P ANN C ADV RES

[5] Dean J., 1951, MANAGERIAL EC

[6] FOURT LA, 1960, J MARKETING, V25, P31

[7] FRANK RE, 1963, QUANTITATIVE TECHNIQ

[8] FRIEDMAN L, 1961, MATH MODELS METHODS

[9] A TREATMENT OF DISTRIBUTED LAGS IN THE THEORY OF ADVERTISING EXPENDITURE [J]. JOURNAL OF MARKETING, 1955, 20 (01) : 36 - 46

[10] JESSEN RJ, 1963, QUANTITATIVE TECHNIQ

[1] BAUMOL WJ, 1959, BUSINESS BEHAVIOR VA

[2] BECKNELL JC, 1963, J ADVERTISING RES, V3, P2

[3] BREMS H, 1951, PRODUCT EQUILIBRIUM, pCH12

[4] BROWN GH, 1961, 7TH P ANN C ADV RES

[5] Dean J., 1951, MANAGERIAL EC

[6] FOURT LA, 1960, J MARKETING, V25, P31

[7] FRANK RE, 1963, QUANTITATIVE TECHNIQ

[8] FRIEDMAN L, 1961, MATH MODELS METHODS

[9] A TREATMENT OF DISTRIBUTED LAGS IN THE THEORY OF ADVERTISING EXPENDITURE [J]. JOURNAL OF MARKETING, 1955, 20 (01) : 36 - 46

[10] JESSEN RJ, 1963, QUANTITATIVE TECHNIQ