A STRUCTURAL EQUATIONS ANALYSIS OF THE IMPACT OF PRICE PROMOTIONS ON STORE PERFORMANCE

被引：156

作者：

WALTERS, RG

MACKENZIE, SB

机构：

来源：

关键词：

D O I：

10.2307/3172924

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：51 / 63

页数：13

共 44 条

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[8] CHEVALIER M, 1976, SLOAN MANAGE REV, V18, P19
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[10] CONSUMER RESPONSE TO PROMOTIONAL DEALS
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