ECONOMETRIC MEASUREMENT OF DURATION OF ADVERTISING EFFECT ON SALES

[1] AAKER DA, 1971, MULTIVARIATE ANALYSI

[2] AAKER DA, 1971, P AMA, P460

[3] ACKOFF RL, 1975, SLOAN MANAGEMENT REV, V17, P1

[4] ALMON S, 1965, ECONOMETRICA, V33

[5] BALL RJ, 1969, BRIT J MARK, V4, P202

[6] SIMULTANEOUS-EQUATION REGRESSION ANALYSIS OF SALES AND ADVERTISING [J]. APPLIED ECONOMICS, 1969, 1 (02) : 103 - 124

[7] BASS FM, 1972, J MARKETING RES, V9

[8] BASS FM, 1971, J MARKETING RES, V8

[9] BECKWITH NE, 1972, J MARKETING RES, V9

[10] ADVERTISING AND PROFITABILITY - REAPPRAISAL [J]. JOURNAL OF POLITICAL ECONOMY, 1974, 82 (02) : 267 - 286

[1] AAKER DA, 1971, MULTIVARIATE ANALYSI

[2] AAKER DA, 1971, P AMA, P460

[3] ACKOFF RL, 1975, SLOAN MANAGEMENT REV, V17, P1

[4] ALMON S, 1965, ECONOMETRICA, V33

[5] BALL RJ, 1969, BRIT J MARK, V4, P202

[6] SIMULTANEOUS-EQUATION REGRESSION ANALYSIS OF SALES AND ADVERTISING [J]. APPLIED ECONOMICS, 1969, 1 (02) : 103 - 124

[7] BASS FM, 1972, J MARKETING RES, V9

[8] BASS FM, 1971, J MARKETING RES, V8

[9] BECKWITH NE, 1972, J MARKETING RES, V9

[10] ADVERTISING AND PROFITABILITY - REAPPRAISAL [J]. JOURNAL OF POLITICAL ECONOMY, 1974, 82 (02) : 267 - 286