ADVERTISING AND PROFITABILITY - REAPPRAISAL

被引：42

作者：

BLOCH, H ^{[1
]}

机构：

[1] UNIV MANITOBA,WINNIPEG,MANITOBA,CANADA

来源：

关键词：

D O I：

10.1086/260191

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：267 / 286

页数：20

共 17 条

[1]

BLOCH H, 1971, THESIS U CHICAGO

[2] ADVERTISING MARKET STRUCTURE AND PERFORMANCE [J].

COMANOR, WS ;

WILSON, TA .

[3]

*FED TRAD COMM, 1969, ECONOMIC REPORT INF

[4]

Goldberger A. S., 1964, ECONOMETRIC THEORY

[5]

IMEL B, 1971, AM ECON REV, V61, P614

[6]

Johnston J., 1963, ECONOMETRIC METHODS, V(1st ed.)

LAMBIN, JJ .

[8]

MILLER RA, 1969, J INDUS ECON, V27, P104

[9]

NERLOVE M, 1961, J FARM ECON, V42, P813

[10]

PALDA K, 1964, MEASUREMENT CUMULATI