ADVERTISING AND PROFITABILITY - REAPPRAISAL

被引：42

作者：

BLOCH, H ^{[1
]}

机构：

[1] UNIV MANITOBA,WINNIPEG,MANITOBA,CANADA

来源：

关键词：

D O I：

10.1086/260191

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：267 / 286

页数：20

共 17 条

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PELES, Y .

[12] ELEMENTS OF MARKET STRUCTURE [J].

SHEPHERD, WG .

[13] SOME ASPECTS OF ECONOMICS OF ADVERTISING [J].

TELSER, LG .

[14] ADVERTISING AND CIGARETTES [J].

TELSER, LG .

[15]

TELSER LG, 1969, AM ECON REV, V59, P121

[16]

Theil H., 1971, PRINCIPLES ECONOMETR

[17] ADVERTISING, PROFITS, AND CORPORATE TAXES [J].

WEISS, LW .