AN EMPIRICAL-EVALUATION OF AGGREGATION APPROACHES FOR DEVELOPING MARKET SEGMENTS

被引：32

作者：

ELROD, T ^{[1
]}

WINER, RS ^{[1
]}

机构：

[1] COLUMBIA UNIV,GRAD SCH BUSINESS,NEW YORK,NY 10027

来源：

JOURNAL OF MARKETING | 1982年 / 46卷 / 04期

关键词：

D O I：

10.2307/1251363

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：65 / 74

页数：10

共 18 条

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[4]

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[9]

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[10]

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