USE OF CONSUMER JUDGMENT MODELS IN PROMOTION PLANNING

被引：17

作者：

WRIGHT, PL ^{[1
]}

机构：

[1] UNIV ILLINOIS,COLL COMMERCE & BUSINESS ADM,URBANA,IL 61801

来源：

关键词：

D O I：

10.2307/1250355

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：27 / 33

页数：7

共 23 条

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TALARZYK, WW .

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BETTMAN, JR .

[4]

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[5]

COHEN JB, 1971, 2 P ANN C ASS CONS R

[6]

COUSINEAU A, IN PRESS

[7]

COX DF, 1967, RISK TAKING INFORMAT

[8]

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[9]

Flemming H, 1972, CONSUMER CHOICE BEHA

[10]

Kogan N., 1967, NEW DIRECTIONS PSYCH, V3