THE INNOVATION DIFFUSION PROCESS IN A HETEROGENEOUS POPULATION - A MICROMODELING APPROACH

被引:208
作者
CHATTERJEE, R [1 ]
ELIASHBERG, J [1 ]
机构
[1] UNIV PENN, WHARTON SCH, PHILADELPHIA, PA 19104 USA
关键词
D O I
10.1287/mnsc.36.9.1057
中图分类号
C93 [管理学];
学科分类号
12 ; 1201 ; 1202 ; 120202 ;
摘要
引用
收藏
页码:1057 / 1079
页数:23
相关论文
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