WHAT IS STRATEGYS DISTINCTIVE COMPETENCE

How have theory and research in strategy contributed to the broader domain of management? A survey of prominent researchers in strategy and adjacent fields suggests that the answer depends on how "strategy" is defined. Modest and incremental contributions are evident when strategy is defined as a distinct field wherein a small group of scholars labor to develop unique theory, methods, and substantive research findings. More important and valuable contributions are apparent when strategy is viewed as a pluralistic arena where many disciplines and methodologies meet and compete to answer a set of applied research questions.