JUDGMENTAL ADJUSTMENT OF EARNINGS FORECASTS

Earnings forecasts have received a great deal of attention, much of which has centered on the comparative accuracy of judgmental and objective forecasting methods. Recently, studies have focused on the use of combinations of subjective and objective forecasts to improve forecast accuracy. This research offers an extension on this theme by subjectively modifying an objective forecast. Specifically, ARIMA forecasts are judgmentally adjusted by analysts using a structured approach based on Saaty's (1980) analytic hierarchy process. The results show that the accuracy of the unadjusted objective forecasts can be improved when judgmentally adjusted. Copyright © 1990 John Wiley & Sons, Ltd.