THE IMPORTANCE OF EQUITY PERCEPTION AND JOB-SATISFACTION IN PREDICTING EMPLOYEE INTENT TO STAY AT TELEVISION STATIONS

The purpose of this study was to determine what predicts employee intent to stay at commercial television stations. Above-the-line employees of five commercial television stations completed a survey questionnaire, which focused on employee turnover in three departments: news, production, and sales. Data analysis indicated that a category of system outcomes predicted perception of equity; that a category of interpersonal outcomes, in conjunction with opportunity and perception of equity, predicted job satisfaction; and that job satisfaction, in conjunction with perception of equity and education, predicted intent to stay. © 1991, Sage Publications. All rights reserved.