SIMULTANEOUS CONCEPT TESTING WITH COMPUTER-CONTROLLED EXPERIMENTS

[1] ALDERSON W, 1954, COST PROFIT OUTLOOK, V7, P3

[2] BROSS IDJ, 1961, DESIGN DECISION

[3] COX DF, 1967, RISK TAKING INFORMAT, pCH24

[4] Hayes Donald, 1968, P AM PSYCHOLOGICAL A, P417

[5] ADVANCING THE EXPERIMENTAL-METHOD IN MARKETING [J]. JOURNAL OF MARKETING RESEARCH, 1964, 1 (01) : 25 - 29

[6] COMPUTER-CONTROLLED EXPERIMENT IN CONSUMER BEHAVIOR [J]. JOURNAL OF BUSINESS, 1970, 43 (03) : 354 - 372

[7] HUGHES GD, 1970, AUG M ASS CONS RES A

[8] HUGHES GD, 1970, 1970 DOCT CONS U WES

[9] MOSS MG, 1967, MARKET RESEARCH SOC, V13, P1

[10] MYERS JL, 1966, FUNDAMENTALS EXPTL D, P152

[1] ALDERSON W, 1954, COST PROFIT OUTLOOK, V7, P3

[2] BROSS IDJ, 1961, DESIGN DECISION

[3] COX DF, 1967, RISK TAKING INFORMAT, pCH24

[4] Hayes Donald, 1968, P AM PSYCHOLOGICAL A, P417

[5] ADVANCING THE EXPERIMENTAL-METHOD IN MARKETING [J]. JOURNAL OF MARKETING RESEARCH, 1964, 1 (01) : 25 - 29

[6] COMPUTER-CONTROLLED EXPERIMENT IN CONSUMER BEHAVIOR [J]. JOURNAL OF BUSINESS, 1970, 43 (03) : 354 - 372

[7] HUGHES GD, 1970, AUG M ASS CONS RES A

[8] HUGHES GD, 1970, 1970 DOCT CONS U WES

[9] MOSS MG, 1967, MARKET RESEARCH SOC, V13, P1

[10] MYERS JL, 1966, FUNDAMENTALS EXPTL D, P152