A CONTENT-ANALYSIS OF ETHICAL POLICY STATEMENTS REGARDING MARKETING ACTIVITIES

被引：39

作者：

HITE, RE

BELLIZZI, JA

FRASER, C

机构：

来源：

关键词：

D O I：

10.1007/BF00411024

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：771 / 776

页数：6

共 16 条

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