A HEURISTIC APPROACH TO PRODUCT DESIGN

被引：88

作者：

KOHLI, R ^{[1
]}

KRISHNAMURTI, R ^{[1
]}

机构：

[1] SIMON FRASER UNIV,SCH COMP SCI,BURNABY V5A 1S6,BC,CANADA

来源：

MANAGEMENT SCIENCE | 1987年 / 33卷 / 12期

关键词：

D O I：

10.1287/mnsc.33.12.1523

中图分类号：

C93 [管理学];

学科分类号：

12 ; 1201 ; 1202 ; 120202 ;

摘要：

引用

页码：1523 / 1533

页数：11

共 17 条

[1] EXTENDED ALGORITHM FOR OPTIMAL PRODUCT POSITIONING [J].

ALBERS, S .

EUROPEAN JOURNAL OF OPERATIONAL RESEARCH, 1979, 3 (03) :222-231

[2]

ALBERS S, 1977, EUR J OPER RES, V1, P230

[3]

BOX GEP, 1978, STATISTICS EXPT

[4] AN APPROACH TO THE OPTIMAL POSITIONING OF A NEW PRODUCT [J].

GAVISH, B ;

HORSKY, D ;

SRIKANTH, K .

MANAGEMENT SCIENCE, 1983, 29 (11) :1277-1297

[5]

Geoffrion A., 1974, MATH PROGRAMMING STU, V2, DOI [10.1007/BFb0120690, DOI 10.1007/BFB0120686]

[6] CONJOINT ANALYSIS IN CONSUMER RESEARCH - ISSUES AND OUTLOOK [J].

GREEN, PE ;

SRINIVASAN, V .

JOURNAL OF CONSUMER RESEARCH, 1978, 5 (02) :103-123

[7] A GENERAL-APPROACH TO PRODUCT DESIGN OPTIMIZATION VIA CONJOINT-ANALYSIS [J].

GREEN, PE ;

CARROLL, JD ;

GOLDBERG, SM .

JOURNAL OF MARKETING, 1981, 45 (03) :17-37

[8] HYBRID MODELS FOR CONJOINT-ANALYSIS - AN EXPOSITORY REVIEW [J].

GREEN, PE .

JOURNAL OF MARKETING RESEARCH, 1984, 21 (02) :155-169

[9]

GREEN PE, 1981, PRODUCT DESIGN OPTIM

[10]

GREEN PE, 1971, J MARKETING RES AUG, P353

← 1 2 →