HYBRID MODELS FOR CONJOINT-ANALYSIS - AN EXPOSITORY REVIEW

[1] AN EMPIRICAL-COMPARISON OF THE PREDICTIVE-VALIDITY OF SELF-EXPLICATED, HUBER-HYBRID, TRADITIONAL CONJOINT, AND HYBRID CONJOINT MODELS [J]. JOURNAL OF MARKETING RESEARCH, 1983, 20 (02) : 187 - 197

[2] TEST FOR CLUSTERS [J]. JOURNAL OF MARKETING RESEARCH, 1979, 16 (04) : 545 - 551

[3] CARROLL JD, 1972, MULTIDIMENSIONAL SCA, V1, P105

[4] CARROLL JD, 1969, AUG ANN M MATH PSYCH

[5] A SIMPLE BAYESIAN PROCEDURE FOR ESTIMATION IN A CONJOINT MODEL [J]. JOURNAL OF MARKETING RESEARCH, 1983, 20 (01) : 29 - 35

[6] COMMERCIAL USE OF CONJOINT-ANALYSIS - A SURVEY [J]. JOURNAL OF MARKETING, 1982, 46 (03) : 44 - 53

[7] CATTIN P, 1982, ANAL APPROACHES PROD, P142

[8] COCHRAN WG, 1957, EXPT DESIGNS, pCH12

[9] MULTIPLE REGRESSION AS A GENERAL DATA-ANALYTIC SYSTEM [J]. PSYCHOLOGICAL BULLETIN, 1968, 70 (6P1) : 426 - &

[10] PREDICTIVE TESTING OF CONSUMER CHOICE MODELS NOT SUBJECT TO INDEPENDENCE OF IRRELEVANT ALTERNATIVES [J]. JOURNAL OF MARKETING RESEARCH, 1982, 19 (02) : 208 - 222

[1] AN EMPIRICAL-COMPARISON OF THE PREDICTIVE-VALIDITY OF SELF-EXPLICATED, HUBER-HYBRID, TRADITIONAL CONJOINT, AND HYBRID CONJOINT MODELS [J]. JOURNAL OF MARKETING RESEARCH, 1983, 20 (02) : 187 - 197

[2] TEST FOR CLUSTERS [J]. JOURNAL OF MARKETING RESEARCH, 1979, 16 (04) : 545 - 551

[3] CARROLL JD, 1972, MULTIDIMENSIONAL SCA, V1, P105

[4] CARROLL JD, 1969, AUG ANN M MATH PSYCH

[5] A SIMPLE BAYESIAN PROCEDURE FOR ESTIMATION IN A CONJOINT MODEL [J]. JOURNAL OF MARKETING RESEARCH, 1983, 20 (01) : 29 - 35

[6] COMMERCIAL USE OF CONJOINT-ANALYSIS - A SURVEY [J]. JOURNAL OF MARKETING, 1982, 46 (03) : 44 - 53

[7] CATTIN P, 1982, ANAL APPROACHES PROD, P142

[8] COCHRAN WG, 1957, EXPT DESIGNS, pCH12

[9] MULTIPLE REGRESSION AS A GENERAL DATA-ANALYTIC SYSTEM [J]. PSYCHOLOGICAL BULLETIN, 1968, 70 (6P1) : 426 - &

[10] PREDICTIVE TESTING OF CONSUMER CHOICE MODELS NOT SUBJECT TO INDEPENDENCE OF IRRELEVANT ALTERNATIVES [J]. JOURNAL OF MARKETING RESEARCH, 1982, 19 (02) : 208 - 222