PREDICTIVE TESTING OF CONSUMER CHOICE MODELS NOT SUBJECT TO INDEPENDENCE OF IRRELEVANT ALTERNATIVES

被引：94

作者：

CURRIM, IS

机构：

来源：

JOURNAL OF MARKETING RESEARCH | 1982年 / 19卷 / 02期

关键词：

D O I：

10.2307/3151621

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

收藏

页码：208 / 222

页数：15

相关论文

共 52 条

[1] ALBRIGHT RL, 1978, 57TH ANN M TRANSP RE
[2] BATSELL R, 1980, MARKET SHARE MODEL S
[3] CONSUMER RESOURCE-ALLOCATION MODELS AT THE INDIVIDUAL LEVEL
BATSELL, RR
[J]. JOURNAL OF CONSUMER RESEARCH, 1980, 7 (01) : 78 - 87
[4] A MODEL AND MEASUREMENT METHODOLOGY FOR PREDICTING INDIVIDUAL CONSUMER CHOICE
BATSELL, RR
LODISH, LM
[J]. JOURNAL OF MARKETING RESEARCH, 1981, 18 (01) : 1 - 12
[5] BECKER G, 1963, BEHAV SCI, V3, P199
[6] Bock R. D., 1968, MEASUREMENT PREDICTI
[7] BUZZELL RD, 1975, HARVARD BUSINESS JAN, P97
[8] USING SEGMENTATION APPROACHES FOR BETTER PREDICTION AND UNDERSTANDING FROM CONSUMER MODE CHOICE MODELS
CURRIM, IS
[J]. JOURNAL OF MARKETING RESEARCH, 1981, 18 (03) : 301 - 309
[9] DESIGN OF SUBSCRIPTION PROGRAMS FOR A PERFORMING ARTS SERIES
CURRIM, IS
WEINBERG, CB
WITTINK, DR
[J]. JOURNAL OF CONSUMER RESEARCH, 1981, 8 (01) : 67 - 75
[10] CURRIM IS, 1980, THESIS STANFORD U

← 1 2 3 4 5 6 →