THE DISSIPATION OF PROFITS BY BRAND NAME INVESTMENT AND ENTRY WHEN PRICE GUARANTEES QUALITY

被引:19
作者
ROGERSON, WP
机构
关键词
D O I
10.1086/261486
中图分类号
F [经济];
学科分类号
02 ;
摘要
引用
收藏
页码:797 / 809
页数:13
相关论文
共 24 条
[1]  
AAKER DA, 1982, J ADVERTISING RES, V22, P57
[2]   REPUTATION AND PRODUCT QUALITY [J].
ALLEN, F .
RAND JOURNAL OF ECONOMICS, 1984, 15 (03) :311-327
[3]  
Borden N., 1942, EC EFFECTS ADVERTISI
[4]  
BUZZELL RD, 1972, MARKETING CONT ANAL
[5]  
COWLING K, 1972, MARKET STRUCTURE COR
[6]  
FARRIS P, 1981, J ADVERTISING RES, V21, P19
[7]   THE ROLE OF MARKET FORCES IN ASSURING CONTRACTUAL PERFORMANCE [J].
KLEIN, B ;
LEFFLER, KB .
JOURNAL OF POLITICAL ECONOMY, 1981, 89 (04) :615-641
[8]  
Lambin J. J., 1976, ADVERTISING COMPETIT
[9]   PRICE AND ADVERTISING SIGNALS OF PRODUCT QUALITY [J].
MILGROM, P ;
ROBERTS, J .
JOURNAL OF POLITICAL ECONOMY, 1986, 94 (04) :796-821
[10]   ADVERTISING AS INFORMATION [J].
NELSON, P .
JOURNAL OF POLITICAL ECONOMY, 1974, 82 (04) :729-754