SCHEMA CONGRUITY AS A BASIS FOR PRODUCT EVALUATION

被引：808

作者：

MEYERSLEVY, J ^{[1
]}

TYBOUT, AM ^{[1
]}

机构：

[1] NORTHWESTERN UNIV,JL KELLOGG GRAD SCH MANAGEMENT,EVANSTON,IL 60208

来源：

JOURNAL OF CONSUMER RESEARCH | 1989年 / 16卷 / 01期

关键词：

D O I：

10.1086/209192

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：39 / 54

页数：16

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