THE OPTIMAL NUMBER OF RESPONSE ALTERNATIVES FOR A SCALE - A REVIEW

[51] ALTERNATIVE SEMANTIC SCALING FORMATS FOR MEASURING STORE IMAGE - EVALUATION [J]. JOURNAL OF MARKETING RESEARCH, 1979, 16 (01) : 80 - 87

[52] Miller G, 1955, INFORMATION THEORY P, P95

[53] MILLER GA, 1956, PSYCHOL REV, V63, P81, DOI 10.1037/0033-295X.101.2.343

[54] STATISTICAL BEHAVIORISTICS AND SEQUENCES OF RESPONSES [J]. PSYCHOLOGICAL REVIEW, 1949, 56 (06) : 311 - 324

[55] REGRESSIONS WITH DISCRETE DEPENDENT VARIABLES - EFFECT ON R-2 [J]. JOURNAL OF MARKETING RESEARCH, 1972, 9 (03) : 338 - 340

[56] Murphy G., 1938, PUBLIC OPINION INDIV

[57] EFFECTS OF CATEGORIZING CONTINUOUS NORMAL VARIABLES ON PRODUCT-MOMENT CORRELATION [J]. JAPANESE PSYCHOLOGICAL RESEARCH, 1971, 13 (01) : 45 - +

[58] Osgood CE., 1957, MEASUREMENT MEANING

[59] 2 COMPONENTS IN BIPOLAR SCALES - DIRECTION AND EXTREMENESS [J]. PSYCHOLOGICAL REVIEW, 1962, 69 (02) : 65 - 73

[60] Pemberton HE, 1933, SOCIOL SOC RES, V17, P470

[51] ALTERNATIVE SEMANTIC SCALING FORMATS FOR MEASURING STORE IMAGE - EVALUATION [J]. JOURNAL OF MARKETING RESEARCH, 1979, 16 (01) : 80 - 87

[52] Miller G, 1955, INFORMATION THEORY P, P95

[53] MILLER GA, 1956, PSYCHOL REV, V63, P81, DOI 10.1037/0033-295X.101.2.343

[54] STATISTICAL BEHAVIORISTICS AND SEQUENCES OF RESPONSES [J]. PSYCHOLOGICAL REVIEW, 1949, 56 (06) : 311 - 324

[55] REGRESSIONS WITH DISCRETE DEPENDENT VARIABLES - EFFECT ON R-2 [J]. JOURNAL OF MARKETING RESEARCH, 1972, 9 (03) : 338 - 340

[56] Murphy G., 1938, PUBLIC OPINION INDIV

[57] EFFECTS OF CATEGORIZING CONTINUOUS NORMAL VARIABLES ON PRODUCT-MOMENT CORRELATION [J]. JAPANESE PSYCHOLOGICAL RESEARCH, 1971, 13 (01) : 45 - +

[58] Osgood CE., 1957, MEASUREMENT MEANING

[59] 2 COMPONENTS IN BIPOLAR SCALES - DIRECTION AND EXTREMENESS [J]. PSYCHOLOGICAL REVIEW, 1962, 69 (02) : 65 - 73

[60] Pemberton HE, 1933, SOCIOL SOC RES, V17, P470