PREPURCHASE INFORMATION SEEKING FOR NEW CARS AND MAJOR HOUSEHOLD APPLIANCES

被引：188

作者：

NEWMAN, JW

STAELIN, R

机构：

[1] CARNEGIE MELLON UNIV, PITTSBURGH, PA 15213 USA

[2] UNIV MICHIGAN, MKT FAC, ANN ARBOR, MI 48104 USA

来源：

关键词：

D O I：

10.2307/3149534

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：249 / 257

页数：9

共 21 条

[1] Andrews F., 1967, MULTIPLE CLASSIFICAT
[2] ARNDT J, 1967, RISK TAKING INFORMAT
[3] PREPURCHASE INFORMATION SEEKING BEHAVIOR OF NEW CAR PURCHASERS - LEARNING HYPOTHESIS
BENNETT, PD
MANDELL, RM
[J]. JOURNAL OF MARKETING RESEARCH, 1969, 6 (04) : 430 - 433
[4] BRUCE GD, 1968, MARQUETTE BUSINESS R, V12, P1
[5] TESTING PROPENSITIES TO SHOP
BUCKLIN, LP
[J]. JOURNAL OF MARKETING, 1966, 30 (01) : 22 - 27
[6] Copeland MT, 1923, HARVARD BUS REV, V1, P282
[7] CUNNINGHAM SM, 1967, RISK TAKING INFORMAT
[8] SHOPPING GOODS, SHOPPING CENTERS, AND SELLING STRATEGIES
DOMMERMUTH, WP
CUNDIFF, EW
[J]. JOURNAL OF MARKETING, 1967, 31 (04) : 32 - 36
[9] THE SHOPPING MATRIX AND MARKETING STRATEGY
DOMMERMUTH, WP
[J]. JOURNAL OF MARKETING RESEARCH, 1965, 2 (02) : 128 - 132
[10] FRANK RE, 1962, QUANTITATIVE TECHNIQ