PREPURCHASE INFORMATION SEEKING BEHAVIOR OF NEW CAR PURCHASERS - LEARNING HYPOTHESIS

被引：61

作者：

BENNETT, PD

MANDELL, RM

机构：

[1] PENN STATE UNIV,MKT DEPT,UNIVERSITY PK,PA

[2] CORNING GLASS WORKS,CORNING,NY

[3] CORNING COMMUNITY COLL,CORNING,NY

来源：

JOURNAL OF MARKETING RESEARCH | 1969年 / 6卷 / 04期

关键词：

D O I：

10.2307/3150076

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：430 / 433

页数：4

共 12 条

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