REPETITION IN MEDIA MODELS - LABORATORY TECHNIQUE

被引：75

作者：

RAY, ML

SAWYER, AG

机构：

[1] STANFORD UNIV, DEPT MKT, STANFORD, CA USA

[2] SUNY, DEPT MKT, BUFFALO, NY USA

来源：

关键词：

D O I：

10.2307/3149721

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：20 / 29

页数：10

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CLAYCAMP HJ, 1968, J ADVERTISING RES, V8, P44

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COFFIN, TE .

[9]

DAY GS, 1969, PUBLIC OPIN QUART, V33, P478

[10]

Ebbinghaus H. E., 1902, GRUNDZUGE PSYCHOLOGI