ESTIMATION UNCERTAINTY AND OPTIMAL ADVERTISING DECISIONS

被引：11

作者：

AYKAC, A

CORSTJENS, M

GAUTSCHI, D

HOROWITZ, I

机构：

[1] INSEAD,INST INT MANAGEMENT,FONTAINEBLEAU,FRANCE

[2] UNIV FLORIDA,COLL BUSINESS ADM,GAINESVILLE,FL 32611

来源：

MANAGEMENT SCIENCE | 1989年 / 35卷 / 01期

关键词：

D O I：

10.1287/mnsc.35.1.42

中图分类号：

C93 [管理学];

学科分类号：

12 ; 1201 ; 1202 ; 120202 ;

摘要：

引用

页码：42 / 50

页数：9

共 34 条

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