ORGANIZATIONAL CULTURE AND MARKETING - DEFINING THE RESEARCH AGENDA

被引：776

作者：

DESHPANDE, R ^{[1
]}

WEBSTER, FE ^{[1
]}

机构：

[1] HARVARD UNIV, INST MKT SCI, CAMBRIDGE, MA 02138 USA

来源：

关键词：

D O I：

10.1177/002224298905300102

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：3 / 15

页数：13

共 89 条

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ALLAIRE, Y
FIRSIROTU, ME
[J]. ORGANIZATION STUDIES, 1984, 5 (03) : 193 - 226
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