ORGANIZATIONAL CULTURE AND MARKETING - DEFINING THE RESEARCH AGENDA

[11] Dandridge T., 1980, ACAD MANAGE REV, P77, DOI DOI 10.5465/AMR.1980.4288894

[12] DAVIDSON WH, 1982, GLOBAL STRATEGIC MAN

[13] Davis SM., 1984, MANAGING CORPORATE C

[14] DEAL TE, 1982, CORPORATE CULTURES

[15] A COMPARISON OF FACTORS AFFECTING RESEARCHER AND MANAGER PERCEPTIONS OF MARKET-RESEARCH USE [J]. JOURNAL OF MARKETING RESEARCH, 1984, 21 (01) : 32 - 38

[16] LINKING CORPORATE CULTURE TO STRATEGIC-PLANNING [J]. BUSINESS HORIZONS, 1986, 29 (03) : 28 - 37

[17] DESHPANDE R, 1984, SCI METHOD MARKETING, P137

[18] DOUGHERTY D, 1987, THESIS MIT

[19] Douglas M., 1982, ESSAYS SOCIOLOGY PER

[20] Drucker P., 1954, PRACTICE MANAGEMENT

[11] Dandridge T., 1980, ACAD MANAGE REV, P77, DOI DOI 10.5465/AMR.1980.4288894

[12] DAVIDSON WH, 1982, GLOBAL STRATEGIC MAN

[13] Davis SM., 1984, MANAGING CORPORATE C

[14] DEAL TE, 1982, CORPORATE CULTURES

[15] A COMPARISON OF FACTORS AFFECTING RESEARCHER AND MANAGER PERCEPTIONS OF MARKET-RESEARCH USE [J]. JOURNAL OF MARKETING RESEARCH, 1984, 21 (01) : 32 - 38

[16] LINKING CORPORATE CULTURE TO STRATEGIC-PLANNING [J]. BUSINESS HORIZONS, 1986, 29 (03) : 28 - 37

[17] DESHPANDE R, 1984, SCI METHOD MARKETING, P137

[18] DOUGHERTY D, 1987, THESIS MIT

[19] Douglas M., 1982, ESSAYS SOCIOLOGY PER

[20] Drucker P., 1954, PRACTICE MANAGEMENT